Chaiwala & Co.
A 40-year-old tea room, introduced to a new generation.
- Client
- Chaiwala & Co. Tea Rooms, Mumbai
- Industry
- Hospitality
- Year
- 2026
- Services
- WebsiteBranding
(01)
The challenge
Chaiwala had loyal regulars and a great story, but a dated website that hid both. Younger customers in Mumbai simply didn't know they existed, and table bookings still happened only by phone.
(02)
Our approach
We sat in their tea rooms for a week, listened to the regulars and rebuilt the brand around ritual and slowness. Then we designed a fast, mobile-first site with online table booking and a menu the staff can update themselves.
Brand identity board
Chaiwala & Co.
(04)
The results
A brand and website that finally match the experience of sitting in their tea rooms.
Fuller tables
Weekend bookings now come in online, not just by phone.
A younger crowd
Students and young professionals finally found them.
Easy to update
The team changes menus and timings in minutes.
“People walk in saying they saw us online. That never used to happen.”